VSL was created in 2018 by former fashion editor + creative director Orsolya Szabo and self taught motion graphics designer Natasha Smith. At the heart of the brand is the women’s personal journey; they taught themselves how to create imagery, clothing and a voice in a sphere where there is a disparity in female animators and streetwear designers.
VIRTUAL SUPER LAND is a concept brand at the intersection of fashion and technology. We create custom graphics which interplay with the users reality via our green screen camera app. We create accessible, immersive experiences for the social media savvy generation.
The use of green screen tech has always been a constant in the duo’s work and ideology. It allows a slick way for the user to easily and effectively create new realities, and explore the idea of hyper reality without having to indulge in extra equipment.